Post by account_disabled on Mar 9, 2024 16:23:43 GMT 9.5
Incredible without the support of the people who follow us and who are part of take: our take.Seres . The company was recognized as a partner of large technology companies, we were elected one of the best companies to work for in brazil and many other achievements. After all, not every company can Country Email List reinvent itself and be in the market for almost 20 years with a startup mindset. That's right: 2019 will mark two decadeson december 3rd and 4th, we were at google, in são paulo, participating in google's own ux design conversation training for its partners, focused on google assistant. We at take assembled a team with two creatives, a developer and a leader to dive into workshops and become even more prepared for the new challenges of designing intelligent contacts for this voice channel. In the previous blog post, I talked about tips for designing conversations in google assistant , and much of this text came from learnings from this event. Here, we have yet another consolidation of the experience of learning and building together , live and in color with people who are references in the market and in research in the area of conversation ux design.
So let's go! How was the conversation ux design training at google: 1st day the first day of the event was completely focused on design. After an incredible breakfast, we had a few hours of immersion in the fantastic universe of persona building , to define the bot's tone of voice and get to know our users. The talks were presented by james giangola and benjamin dorvel. For those who have read a little more about voice interface conversation design, you may have already come across the name james, who is a legend in the field — and this was the first time he brought this training to brazil. One point that really impressed me in this presentation was realizing that the creative processes we followed at take were very aligned and coherent with everything that was mentioned. The emphasis on robots serving humans reinforced our search for humanized conversations that are easy to understand and relevant to users . We know that, if we don't design our persona, the user will do this on their own in their first interaction, and to prevent this from happening, we dedicate time and knowledge to design personas that are coherent with our customers.
The cooperative principle a topic that I still didn't know about and added a lot of value to the way I plan and design conversations was “the cooperative principle” , which is basically a principle of cooperation in which all participants in a conversation contribute some values, the four main ones being and most relevant to conversational chatbot design: be true be informative be relevant be clear it's worth researching this topic a little deeper! Analytics tools for bots are essential for improving the results obtained with this type of product. Capable of automating various services and interactions between people and systems through conversations, chatbots become even more efficient if their performance is constantly evaluated. “what can be measured can be improved.” this classic phrase attributed to economist peter drucker fits very well with the concept of chatbots, after all, it is only possible to evolve something if there is a clear understanding of its current success in relation to what was designed. Therefore, the objective of this post is to better explain the importance of analytics tools for bots and show how to analyze this collected data efficiently to enhance the performance of a company's chatbot strategy . Keep reading and find out more! Measuring to get better results with chatbots often, the definition of good work is subjective.